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Denim is the soul of the Wrangler brand. Designed for purpose, Wrangler was originally created to be the best jean, jacket and shirt for the riding cowboy. Functional design details, introduced when the brand launched in 1947, remain vital today, adapted to modern looks and needs. Wrangler jeans are built for strength and tailored for freedom. Wrangler’s classic fits are trusted and timeless, while new fits and washes drive trends in the market. Wrangler is the original American outdoor denim brand, consistently delivering denim innovation and authentic craftsmanship.