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"If you're going to play the part, you've got to dress the part"
Domain spends his days running his own fashion agency and making sure some of Manchester’s top spots remain the “in” place to be - all this while making sure his Instagram page shows off the latest trends and styles to his 15,000 followers.
Having a strong love for fashion led Domain to partner up with one of his best friends Remi (who you can also spot on our campaign) and create the fashion marketing and PR agency, MCR Fashion Industry.
Running events for some of the biggest brands in the UK has given Domain real insight into how dressing well makes people feel better and he passes this message through to his fans. His goal is to put Manchester on the map as a fashion forward city – above London - and if things keep up, he’ll be well on his way to having achieved that!